![]() Don’t use too many different neon colors. Experiment with color combinations to see what looks best for your particular design. Or you could use a white background with neon pink text. For example, you could use a black background with neon yellow text. This will help create a more balanced design that is not too jarring to the eyes. Pair neon colors with neutral colors.Īnother effective way to use neon colors is by pairing them with neutral colors like black, white, or gray. ![]() ![]() When used as accents, neon colors can make your design stand out without overwhelming the viewer. Or you could use a neon green color for the call-to-action button on a landing page. For example, in a black-and-white website design, you could use a neon pink color for the links. This means using them in small amounts to add pop to an otherwise subdued design. By the 1980s, neon colors were adopted by teenage and juvenile audiences – this time, more closely aligned with optimism. – Neon Creations.īoth of these use neon colors to simulate a hallucinogenic experience. However, it is important to consider the cultural context and the target audience when using neon or fluorescent color in branding and design, as different cultural backgrounds and age groups may have different associations and interpretations of these colors.Īndy Warhol, who entered the world of art in the late 1940s, described neon as ‘one of the great modern things.įrench artist Martial Raysse became one of the first artists to work with neon in an artistic sense, blending pop art portraiture with neon accents. They can help brands stand out in crowded marketplaces and attract attention from younger or more adventurous audiences. In terms of marketing and branding, the use of neon colors can convey a sense of boldness, excitement, and uniqueness.
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